2 Hands Made This
From the kitchen table to a 6 or 7 figures, and the marketing habits and process that grow your maker business. Copywriting, content marketing strategies and online sales methods that make a difference to your business growth.We'll talk about the sweet sweet moments of success, the ugly cries of failed campaigns, and all the marketing moments in between to move the needle toward your big, bold, and brilliant goals.
Episodes
27 episodes
Episode 27 - How to Plan Your Business for Growth & Success
Today, we're gonna be talking about planning, based on some wisdom that my father told me years ago that I never listened to. It was really like the eye roll when I was a kid. It wasn't until I got older, actually when I had my own busi...
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Episode 27
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18:57
Episode 26 - Writing Your Welcome Sequence
When people subscribe to your list, you’re inviting them into your community, your tribe. But the mistake that people make (a lot) is leaving your reader to figure things out for themselves. What should they do fir...
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Episode 26
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15:51
Episode 25 How to Make Headlines and Subject Lines POP!
With all your emails, content, and everything else that you're putting out there to the world. What better time to talk about headlines and subject lines.When you've read something. When something grabs your attention.
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Episode 25
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11:46
Episode 24 - How long should your message be?
I hear this question a lot from people..."How long should my marketing messages be?"When you're writing, whether it's your copy on your website, whether it's your product descriptions, whether you are writing a sales page (both ...
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Episode 24
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11:46
Episode 23 - Create an customer experience with messaging
Your brand is more than your colors. It's more than your fonts. It's more than the layout of your catalog or your product pages. When we talk about brand, the one thing that we don't really think about is the experience ...
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Episode 23
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9:48
Episode 22 - Direct Mail Magic - How I got 85% conversions on catalogs
I love interviewing product makers to hear their story and to find out the marketing tips that have worked...and the ones that haven’t. One of the things I realized is that, you don’t know my product business story.So today on 2 Hands M...
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Episode 22
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33:47
Episode 21 - Etta +Billie’s Alan Rivera shares her soapy marketing secrets
When it comes to handmade businesses, Etta + Billie was my first maker crush!Yep, I was like a tongue-tied, school girl when I first met Alana Rivera. I mean, Etta + Billie has a big following, has a big list of well-known stockists and...
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Episode 21
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45:52
Episode 20 - Copywriter & Online Marketer Abbey Woodcock is going LOCAL
Marketing expert and copywriter to some of the biggest names in internet marketing, Abbey Woodcock has written million-dollar launch campaigns that skyrocketed these online businesses.I’ve known Abbey for a few years now, and as a matte...
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Episode 20
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49:58
Episode 19 - She doesn’t sell nail polish...she sells CONFIDENCE with Pam Rodgers of Stella Chroma
She doesn’t sell nail polish...she sells confidence!This is probably one of my favorite lines from an indie maker! Why, because when it comes to indie brands and marketing, early on, makers look at what they sell...the features ...
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Season 1
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Episode 19
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50:13
Episode 18 - Collaboration is Marketing Gold for Personal Chef Monica Thomas
Her 2 hands make a lot of yummy things! And she’s continued to make a lot of yummy things for her clients as a personal chef.Certified Personal Chef and Owner of Tailored Taste Monica, Thomas is a graduate of the Culinary Business Academ...
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Season 1
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Episode 18
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52:42
Episode 17 - The head trash that stops entrepreneurs...and now to fix it with Linda Perry
Recovering trial attorney, copywriter, mindset coach. I first met Linda Perry in a mastermind. She was a stressed-out copywriter going above and beyond for her clients. And feeling it!I remember the moment Linda had her breakthr...
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Season 1
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Episode 17
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36:50
Episode 16 - How a Booming Bagel Biz Bounced Back After The Pandemic with Annie Aaroe
From a million-dollar biz to a mom & pop shop...Maker of Bagels. Direct response copywriter. And coach and mentor teaching restaurant owners how to find customers online, Annie Aaroe shares her biz brilliant and how her bagel...
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Season 1
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Episode 16
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55:09
Episode 15 - Entrepreneurs, you can’t skip THE DIP - with Carolyn Herfurth
You’ve been at the point where things are working and everything you’re doing screams brave, bold and confident. You can tell anyone, with all the conviction in the world, that they should absolutely buy your products. The whole thing was feeli...
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Season 1
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Episode 15
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42:19
Episode 14 - The Secret to The Grapeseed Company’s Success...Wine Trash with Kristin Fraser
One of the most unique makers I have the privilege of knowing...and being inspired by her when I had my product business…Kristin Fraser of The Grapeseed CompanyI have followed her journey (she started her business on a sailboat)...
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Season 1
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Episode 14
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53:08
Episode 13 - Simple Funnel Strategies to Build Customer Relationships and Turn Subscribers Into Sales with Paige Swaffer
The right funnel strategies can help you drive traffic, attract new ideal buyers, and move them through the sales funnel towards that big, beautiful BUY button.Paige Swaffer...AKA The Impact Copywriter...it a conversion copywriter and f...
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Season 1
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Episode 13
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53:33
Episode 12 - Brand Revamp and Going ALL IN on Marketing with Sandy Engels of The Purple Sage
Who is wise, is a southern gal with a lot of sass, and is purple? (Well, at least her hair is.)Sandy Engels of The Purple Sage - that’s who!Her brand isn’t just about soap and body care, it’s about listening to the sage inside y...
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Season 1
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Episode 12
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48:00
Episode 11 - Making Content Marketing more FUNNER with Karine Bengualid of The Letter K
There is no one more FUN or more skilled when it comes to content strategy, planning and writing than my friend Karine Bengualid of Brought to You By The Letter K! (even her business name is fun.)Boring marketing doesn’t attract a...
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Season 1
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Episode 11
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43:29
Episode 10 - Ask, Pivot, Do It Anyway with LaShonda Tyree of Nyah Beauty
Asking for help, pivoting, and a “do it anyway” attitude to grow your business.If you ever doubt yourself or think you can’t promote yourself, or create videos in order to make your brands known to the world…Then today’s episode...
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Season 1
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Episode 10
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49:58
Episode 9 - Common Myths and Misconceptions About Trademarking your Business with Andrea Evans
Where would our businesses be without a professional like Andrea?You’ve come this far...are you willing to go a little farther?To invest in your idea and your business so no one can take it.There’s nothing worse than fin...
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Season 1
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Episode 9
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33:56
Episode 8 - No Hiding on the Sidelines - Building Your Business Authority with Patti Haus of The Authority Project
How can you make an impact in your corner of the world?By building your authority!A glossy, curated Instagram-worthy project is not what you will get out of Patti Haus and The Authority Project. It’s an honest, real ...
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Season 1
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Episode 8
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35:52
Episode 7 - The BIG 3 - Social Media, Newsletters and Affiliates with Kayla Fioravanti of Ology Essentials
I have known Kayla off for many years. first as the owner of Essential Wholesale that supplied raw materials to cosmetic product makers and was listed as an INC. Magazine 5000 Fastest Growing Companies in America for three years in a row, to Bo...
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Season 1
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Episode 7
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53:13
Episode 6 - My Husband Made Me Do It with guest Michelle Smith of Mama Suds
Michelle’s story starts out like many of ours...fulfilling a need that she didn’t see in the marketplace. It all began when Michelle wanted to use cloth diapers on her babies (you know...it’s more environmentally friendly.) With her...
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Season 1
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Episode 6
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46:41
Episode 5 - Doing business like an OUTLAW with Danielle Vincent of Outlaw Soaps
What do you get when you cross 2 creative minds and a love for Leather, gunpowder, sandalwood, and sagebrush…You get OUTLAWDanielle was working at the Oprah Winfrey Network making more than six figures...but she and her hus...
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Season 1
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Episode 5
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55:46
Episode 4 - The Power of Free Publicity with Roberta Perry of Scrubz Body & Natural Skincare
There’s no one-size-fits-all when it comes to marketing...and this week’s guest will show you how her non-traditional marketing has made her stand out in a crowd.I have known Roberta for years. Roberta Perry started Scrubz Body back in 2...
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Season 1
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Episode 4
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48:53
Episode 3 - When a skincare problem turns into a big business - Laura Luther of Olive My Skin
Have you ever had a problem that you can’t find a solution to? Not only is it annoying, it’s frustrating as hell because of the hopeless feeling that starts to set in. Laura grew up with some seriously sensitive skin…the kind of sen...
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Season 1
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Episode 3
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50:08