2 Hands Made This
2 Hands Made This
Episode 25 How to Make Headlines and Subject Lines POP!
With all your emails, content, and everything else that you're putting out there to the world.
What better time to talk about headlines and subject lines.
When you've read something. When something grabs your attention.
What is it that makes you continue to read it?
When the subject line or headline is generic or boring, if it's something that makes you think twice about, you don't read it.
If it doesn't interest you. You WON'T read it.
But when a subject line or a headline grabs your attention...you keep reading.
That is the job of your subject line or your headline, whether it's an email subject line, whether it's a blog post headline, whether it's a newsletter headline.
You're writing those headlines to grab your reader's attention and keep them reading down the page.
Resources
Breakthrough Advertising - Gene Schwartz
Justin Blackman - The Headline Project - 100 headlines in 100 days
Jay Abraham - The 100 Greatest Headlines Ever Written