Episode 4 - The Power of Free Publicity with Roberta Perry of Scrubz Body & Natural Skincare Artwork

2 Hands Made This

From the kitchen table to a 6 or 7 figures, and the marketing habits and process that grow your maker business. Copywriting, content marketing strategies and online sales methods that make a difference to your business growth.We'll talk about the sweet sweet moments of success, the ugly cries of failed campaigns, and all the marketing moments in between to move the needle toward your big, bold, and brilliant goals.

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2 Hands Made This

Episode 4 - The Power of Free Publicity with Roberta Perry of Scrubz Body & Natural Skincare

December 23, 2020 • Christine Laureano • Season 1 • Episode 4

There’s no one-size-fits-all when it comes to marketing...and this week’s guest will show you how her non-traditional marketing has made her stand out in a crowd.

I have known Roberta for years. Roberta Perry started Scrubz Body back in 2006 with her late sister Michelle. They tested products on each other’s dry itchy skin and found THE ONE that worked head-to-toe.

We met through the Indie Business Network (finally a local person that made products like I did) and have grown our friendship ever since. Having a like-minded business friend definitely helps grow your business and we’ve tossed around many many ideas over the years.

Roberta created Scrubz because she couldn’t find a product she liked in the stores. Most were too greasy for her. So...she made her own scrub formula.

And started an eCommerce store. But, she didn’t want to be a retail business...she wanted to be a big wholesale business. Then life and business lead her down new roads (and a thriving brick and mortar store and eCommerce shop.)

And the one piece of advice stood out for her...which became her brand voice.

Never apologize for having passion about what you’re selling.

Pull a chair up to our kitchen table and hang with us a while…

Marketing strategies that have worked for Roberta:

Charity work and giving back. WTFC - Women Together Fighting Cancer
Free Publicity
Superior Customer Service - Show customer gratitude - what is the problem and help them solve it.
The pivot to make her online business great

Ugly Cry:

Ads - a smaller brand that tried to be a big brand...and didn’t work (15-20 times didn’t work.)

Sweet Success:

Emails - email marketing and weekly newsletter

Free publicity using HARO

The 3 top marketing tips for rising starts…

Newsletters! And build an email list (GOLDEN NUGGET) one customer at a time.

Hands-on demos and give away samples (in customer orders, raffles, donate to a good cause.)

Free publicity - word of mouth

“Ya gotta just love on your people.” Roberta Perry

Resources:

Free Publicity with Jeff Crilley

The Indie Business Network

Marie Forleo

HARO

The Power of Free Publicity by Roberta Perry

Klaviyo

Scrubz Body and Skincare